If you’ve improved your site’s crawling and indexing with Google’s webmaster tools or other services, you’re probably curious about the traffic to your site. Website analytics programs like Google Analytics are an important source of data. You can use them to:
Get information about how users come to and work on your site. Find out what is the most popular content on your site. Measure the impact of optimization that you make on your site (for example, did modifying the meta tags of the description and title improve traffic from search engines?)
For advanced users, the information provided by an analysis package, combined with data from your server log files , can provide even more comprehensive information about how visitors interact with your documents (such as additional keywords users may use to find your site).
Finally, Google offers another tool, called Ie Website OptimizerGoog , that lets you run experiments to find out which page changes will generate the best conversion rates with visitors. Combined with Google Analytics and Google’s webmaster tools, this tool is a powerful way to start improving your site.
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